Mood Craft

This summer capsule collection, focused on organic linen and cotton, needed a visual identity that broke away from the typical cheerfulness of resort wear. The "Sombra" (Shadow) concept explored summer melancholy and the duality of light. We created a secondary, more experimental, hand-drawn logo for the collection, used on tags and packaging. The photographic campaign was key: shots were taken in high-contrast black and white, playing with hard shadows and grainy textures to evoke a vintage and artistic feel. The result was a campaign that felt more like an art exhibition than a fashion ad, generating a high impact on platforms like Instagram and Vogue online due to its unique aesthetic.