Story Box

The new school, Foundational Atelier, needed an identity that projected prestige, innovation, and, at the same time, the rawness of manual craftsmanship. The logo is an abstract representation of a sewing pattern, designed to be dynamic and adaptable to different formats (from badges to the building facade). The color palette is unexpected: it uses a concrete grey as a base, combined with a bright neon accent color (an electric green), symbolizing the union between traditional craft and technology. We developed a series of promotional posters that utilize behind-the-scenes photography of the sewing workshops, with bold typographical overlays, positioning the brand as an incubator for disruptive and serious talent.