Frame Lab

For a fabric sourcing platform, content is the storefront. We designed The Thread, a quarterly digital magazine that functions as a content marketing tool. The editorial design is bold, with asymmetrical layouts and large color blocks that highlight fabric textures. The magazine was built with an interactive format, incorporating videos of the looms and subtle animations that bring static photographs to life. The goal was for fashion designers to view the platform not just as a catalog, but as a source of inspiration. We defined a flexible grid that allows for varied compositions across different sections (interviews, trends, sustainability studies), ensuring each issue feels fresh and modern while maintaining brand consistency.