Idea Mint

This fashion influencer needed to evolve from a product exhibitor to a curated, editorial style authority. Our work was to create the "Aura Algorithm," a set of visual rules for all her posts. This included: defining a specific background color palette, establishing a consistent image composition (e.g., consistent use of the rule of thirds), and a set of custom filters that mimic the look of analog film. The strategy shift also redefined the type of content posted, moving from product hauls to thematic visual essays exploring the social context of fashion. This project exemplifies how we apply the rigor of editorial branding to the volatility of social media.