Light Code

The wholesale (B2B) catalog must be informative yet maintain the aspirational quality of a luxury brand. We designed the "Compendium Zero" for the knitwear brand. The design is clean, using a strict grid and clear typography for technical specifications (sizing, materials, prices), contrasted with full-page editorial photographs that convey the collection's mood. Product images feature a neutral background and soft lighting so retail buyers can appreciate the garments' texture. We created a system of icons to communicate quickly the wool's sustainability values. The challenge was balancing functionality (purchasing) with aspiration (brand) in a single sales document.