
Photo Grid
2025
Immersive Live Performance
Defining Value, Detail by Detail.
CREDITS:
Creative Direction:
F. Méndez
Art Direction:
A. Correa
Brand Strategy:
A. Álvarez
Naming:
D. Silva
CLIENT:
Noir
YEAR:
2025
TAGS:
Stage Design, Lighting, 3D Mapping, Event Direction
For a limited edition collection of 50 pairs of shoes, the perception of exclusivity is paramount. We designed a labeling system that functions as a certificate of authenticity. This included a laser-engraved leather hang tag with a unique serial number and a custom wax seal featuring the brand's monogram, used to seal the packaging box. The design of the box itself was simplified, using a folding box with a silk interior finish. The project focused on the fine details that justify the premium price point, from the choice of grosgrain ribbon for the tags to the handwritten typeface used on the certificate, turning the unboxing into a luxurious ritual.
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