Pixel Forge

Éclat (Radiance) is a new perfumery brand aiming to position itself among artisanal collections by telling complex olfactory stories. Our challenge was to create packaging that was an exhibition piece in itself. The identity uses a classic, delicate serif typeface contrasted with simple geometric forms for the bottle. The outer packaging was designed using pressed cardboard with a linen texture and a gold foil stamp that barely reflects light (subtle luxury). We developed a photography guide for social media where product shots are combined with abstract compositions that evoke the fragrance notes of each scent. This project centered on the tactile and visual experience, communicating the value of the artisanal content through surface design and sophisticated finishes.